For All Of Us Fridays
How do you build brand love for Lenovo’s new YOGA laptops when their hard to reach Gen Z audience doesn’t care about advertising, and is also a bit distracted by that whole global pandemic?
We gave our audience something they desperately wanted: weekend plans!
Remember how fun the weekends used to be? We made plans, got dressed up, and you know...did stuff. To help bring back that “Friday feeling” Intel Evo and Lenovo YOGA launched #ForAllofUsFridays as part of YOGA’s ‘For all of us’ brand campaign, which playfully connects human traits to YOGA’s tech solutions.
YouTube, Instagram, Twitter, TikTok, we found our audience where they played, and gave them a mix of entertaining content that they couldn’t ignore.
What made this campaign extra fun is that it won 3(!) Webby Awards!