The Volkswagen Golf Mk.7 GTI is fast. To prove this we had our audience experience it’s speed at the place they spend most of their time. Online. We had them race the GTI across the biggest websites of the Netherlands. Through banners. Banners you’d actually want to click as they might turn your click into a new Golf GTI.
On the 13th of September the car will race across the ‘BannerBahn’ a track of websites painted on a big airport runway. We’ll be streaming the car’s progress across the website bannertracks to the actual banners on the ‘digital’ websites. If you’re the first to click the GTI, you’ve earned it.